Combining Distributor Training with Incentives for Maximum Impact on Sales

One of the most significant challenges for companies with distributed workforces is keeping everyone motivated and continuously engaged in daily activities. Numerous studies have recognized the benefits of smart recognition. However, distance creates problems when we rely on traditional ways to determine how best to motivate. Motivation to perform well goes beyond any compensation plan. People love it when their contributions get acknowledged by their peers – be that their sponsor, downline distributors, or further afield. The dollar value of any accompanying token isn’t the point; what matters is that the organization recognizes their efforts. When that recognition gets done right, gains in motivating individuals and teams, and the impact on organizational KPIs can be huge. When personalized rewards and recognition get combined with data-driven distributor training, there’s no limit to the benefits on offer.

To get personalized recognition and training right, however, leaders need reliable data insights. Too often, both get based on a sketchy, remote view of what’s going on with a distributed workforce. When those things happen, recognition comes across more as a token gesture than a genuine acknowledgment of strong performance. The act becomes meaningless and ineffective as a way to motivate. Here, we explore how teams can combine robust distributor training with equally robust incentives programs – for an ultimate impact on sales.

How to Increase Distributor Sales?

Distributed Workforce Leadership: Promoting Best Practices

Meaningful recognition isn’t just a method for motivating workforces; it can be a highly effective way to maintain good behaviors and encourage individuals to stick with best practices. In the direct selling industry, distributors and consultants are often in far-flung locations dealing with unique local market conditions. Such conditions make coherence a challenge, and best practices and ethos aren’t always easy to monitor. With the right technology in place, organizations can tailor recognition programs to best practices and KPIs. 

When recognition gets based on accurate, meaningful data, money gets well spent. Taking the time to align a recognition program with values and best practices can also increase productivity and efficiency. So, how should you design your recognition program, and how can you use technology so it drives sales and improves the organization at the same time?

Distributor Training and Engagement: The Power of Just-in-time eLearning and Recognition

Beyond motivation, recognition initiatives are also an excellent opportunity to add operational value to a distributed workforce. With the right technology solutions in place, gathering data doesn’t just have to lead to recognizing a distributor’s achievements that month, for example. In any industry, a program intended to motivate can also bring much for distributor training and engagement. The act of recognition offers a chance to push forward as well as consolidate and acknowledge gains.

When based on performance data, recognition also presents the opportunity to provide just-in-time learning that powers the distributor toward a next target – and yet more credit for their efforts. That advantage from delivering when and where it matters most doesn’t have to be limited to distributor training either. Immediately rewarding the right behaviors can have a remarkably positive influence on future behaviors.

Distributed Workforce Retention: Data Insights Promote Mentorship and Successful Onboarding

Using a recognition program in that way provides a moment of very meaningful reward for a consultant in the field. Yet, it also creates a chance to enhance their business opportunities and prospects and develop the specific skills that improve how confident they are in the sales environment.

Aligning clear targets for incentives and recognition with the compensation plan will see new downline distributors gain a grasp of what’s required to succeed more quickly. Not only that but when the assessment is based on accurate, real-time performance data, it’s possible to get a far more accurate and current idea of how best to develop representatives too. Distributors come from many professional and non-professional backgrounds, for instance. Some may have no experience in sales, and data can indicate precisely where and how to deliver precisely the training they need.

Distributed Workforce Upskilling and Reskilling: Enabling More Productive Representatives

When you pair encouragement programs with data insights, you’ll ensure you don’t just repeatedly reward the best performing consultants. With any direct selling business, there will be times where individual representatives don’t respond to encouragement. Yet, such instances also present an opportunity. Gathering data can illustrate problems, motivations, shortages, and cases where upskilling and reskilling would be beneficial.

The more information leaders get, the easier it is to motivate and equip distributed workforces using eLearning tailored to the tasks at hand. Tackling issues around efficiency and output in this manner is far more productive than relying only on rewards to drive sales. It’s a way of recognizing achievements and providing the right solutions for failures and shortfalls – in the most positive, meaningful, effective way possible. Problems can be ironed out as fast as incentives get achieved using training delivered at the point of need.

Using Just-in-time Learning and Recognition to Drive Improved Distributed Workforce Efficiency

Crafting a powerful strategy for distributor sales training involves emphasizing the following key elements:

• Recognition: Visible, organization-wide acknowledgment of achievements and efforts, made meaningful by data. Reinforcing the best practices, using praise from peers.
• Meaning: Personalized incentives that are tailored to specific tasks, targets, but also to the individual – making them far more meaningful than any standard reward. Using data to gain insights about consultant behaviors, aspirations, unique skills, and learning preferences.
• Just-in-time: Deliver timely incentives – doing so not only has the most significant impact; it also rewards desired behaviors immediately. Distributor training is equally as effective when delivered just-in-time at the point of need.
• Mentorship: Not just rewarding and recognizing high-performing consultants, data-driven recognition offers an opportunity to upskill and reskill underperforming distributors. Structured incentives provide motivation to improve while using best practices to get there.
• Efficiency: Improving the relevance of distributor training and making sales and downline recruitment more efficient. Ensuring that this also completely aligns with desired practices, providing a clearer vision for new recruits.

Data-driven Learning and Recognition Can Power Distributed Workforce Productivity

As part of a stand-alone program, distributor incentives can provide the direct selling industry with a powerful tool. However, recognition needs to be meaningful to maximize effectiveness, and data is the key to creating memorable moments for individuals. When combined with just-in-time, data-driven eLearning, recognition can drive distributed workforces to even greater heights of productivity by promoting engagement and continuous upskilling.

Want to learn more about the technology behind successful recognition programs and distributed workforce training? Get in touch with Rallyware to book a demonstration!