How Wolfi’s Bike Shop Transformed Their Staff Into Experts on 50+ Brands
8%
increase in platform user engagement triggered a 44% increase in sell-through
54%
increase in sales when training content was actively engaged with
140%
increase in sales via an active user audience on the platform
Wolfi’s Bike Shop (WBS) is the leading distributor for everything bicycle-related in the Middle East. WBS represent some of the finest global brands catering to the latest in high-end bicycle technology, apparel and equipment. They aim to successfully meet the demands of a variety of cycling enthusiasts, from children and beginners right through to competitive riders.
Wolfi’s Bike Shop trains their internal staff and their retail partners’ sales associates using Myagi by Rallyware, an app-based sales enablement platform that promotes collaboration between retail partners and wholesalers – and allows companies to take control of their knowledge supply chain.
We sat down with Robert Diehl, General Manager at WBS, to discuss how Myagi by Rallyware is enabling him and his team to deliver quality training on over 50 brands, every single day.
Training Challenges
The training challenges for a retailer that works with dozens of leading brands while managing their own store in Dubai can be enormous. Speaking about the organization’s training methods before Myagi by Platform, Robert explained:
While the Facebook groups were opening up a new line of digital communication for WBS, the amount of admin that was being created by these groups proved difficult to manage.
WBS wanted a solution that let them easily manage and distribute large volumes of content from multiple brands. This meant being able to quickly share content across multiple different channels, as well as the ability to organize and target knowledge towards the groups and individuals that need to see it.
A Clearer Concept
Robert first heard about Myagi by Rallyware when Go Sport, a large sports retailer based in the Middle East, went live with the platform. Robert watched the implementation process firsthand and was instantly interested.
Now that WBS had a single communication tool for both their retailers and their own staff, Robert set about creating his education network within the platform. In fact, Robert had found the platform so intuitive and straightforward, that he had set up the WBS account and loaded it with content before receiving their onboarding call.
Features Tell, Benefits Sell
Now fully set up on the Myagi network, Robert leveraged his expertise in the field to create a content strategy that enabled him to represent WBS effectively.
The Results
Robert’s vision for WBS’s training method using Myagi has driven some astonishing results. In the first 5 months of training alone, over 1600 hours of training has been undertaken on WBS channels within the platform. WBS content has an amazing 9.7/10 rating from staff undertaking their training. Additionally, WBS are ranked 1st in engagement amongst other brands and distributors in the same operating network.